In this digital world, 3 out of 4 people use the internet to locate special products or services. When they search, the search engines show two types of results. It shows relevant search results in the form of ads and non-advertised sites. These ads come under PPC while the rest results are the effort of SEO.
Both PPC and SEO services focus on listing your site on page one of search engines because the first page results receive 91% of traffic. The PPC services aim to get your business ranked on the first page quickly whereas SEO takes time. But, PPC benefits as long as you are using the service. In SEO, the benefit of the service remains even after you have stopped the service for some time. SEO gives a boost to the overall ranking of the website and is more affordable than PPC.