Top Elements of Professional Promotional Videos
Before you sit down to script your video, you need to think of the overall purpose of the video. Creating a video is pricey, so it is necessary to set your goals first. Many companies create promotional videos for brand awareness, to drive sales, drive traffic, educate customers and increase customer engagement. What is your goal?
Without choosing a direction, the video will be confusing to start on. We always ask our clients for the direction. By combining two or more directions, the video can be expressive and engaging. Some directions are-
Introductory- telling the audience about your mission, vision, and aim.
Explanatory- Explaining about your product features
Narrative- Presenting a topic in the story format
Problem & Its Solution- Comparing the old way with your new way
Encouraging- Encourage viewers to buy your product or get your services
Endorsement- Using a celebrity to influence your audience
There are various tones to decide on which will be effective for your services. Some popular tones are-
Dramatic- creating emotional content
Straightforward- Creating a concise content
Conversational- talking to your audience to convince them about the product
Humorous- creating content that brings a smile
Inspirational- using inspirations that encourage the audience to take action
Setting the time parameters is necessary. The video duration should not be too long because it will fail to engage users. A duration time of one minute will give you the best outcome. In the case that your video needs more than 1 minute, be sure it is straightforward to spread accurate awareness.
A video can be created in several styles, but it depends on goal, direction, tone, and duration. We are talking about a visual style that can convey your thoughts in a better way. A range of visual styles is available such as animated, using real people, stock, live-action, screencast, and whiteboard. Decide which one will represent your ideas better.
In-depth analysis before video creation is important. Talk to a professional video creating agency like us to get the best vision, plans, and video content because you deserve an effecting and engaging video.