Getting Deeper Understanding on SEO to Enhance Business & Generate Leads

So many people hear a lot about SEO online marketing, but don’t know what exactly it is. Why should you choose SEO? How does it work? What is it’s importance? There are many questions on SEO that you may want answered. If you are planning to take online marketing seriously, it is important to learn the role of Search Engine Optimization.

After PPC, it is SEO which is the topmost online marketing tool. The aim of the marketing is to drive traffic to your site and to bring those audiences who are interested in your service, brand, or product. Gone are the days when telemarketing and advertising through TV commercials were the prominent ways of promotion. In this smartphone age, the world is in every pocket. The worldly matter is accessible with the help of Google and other search engines. When you search a piece of particular information on the net, a specific search term is used which is called keyword in SEO and PPC. Behind every search query, search engine spider works to gather data to display. Search engines have electronic spiders that crawl websites to provide you with relevant results. There is a race in almost every website to be crawled for their services that users are looking. In this race, the winners are those that have strong SEO marketing. The search engine robots use a formula to rank websites that formula is used by SEO experts to provide you ranking in the first page of Google or other search engines.

As a user when you use search engines to browse, you mostly go through the first page, second, third or maximum ten pages. The data says that a majority of users don’t go beyond two pages. In SEO, the aim is to rank your website on the first page of search engines so that you can not only get traffic but also leads. There is where SEO role comes in.

SEO experts analyze keywords to select those which are lower in competition. These keywords help to get ranking. Moreover, the aim is to target meaningful keywords which are long-tail keywords. They help to generate leads. The more competitive the keyword the more time it may take to get ranking.

Meta descriptions contain 300 characters or 160 words. They give the glimpse of the content inside a web page. An attractive meta description encourages users to click to learn more. Thus, it helps to drive traffic.

As you know more than 80% of users browse websites online. If a website is not responsive, you will miss getting valuable traffic. An SEO friendly website is responsive which is all about making the site flexible to browse from every screen size.

The site page should have relevant keywords and the content of the site should be reader-friendly. SEO aims to decrease the bounce rate and increase conversion.